Throughout history, a woman’s time of the month has been considered taboo. Molly Hayward is working to change that, while making the world a better place for women everywhere.
Unlike other feminine products, Cora tampons are 100% organic, which is better for both your body and the world. If that wasn’t enough, the brand matches all orders, by providing pads to women in India without access to feminine products.
We sat down Molly to get the inside scoop.
RAPID FIRE Q&A
Name: Molly Hayward
Neighborhood and City: Hayes Valley, San Francisco
Livelihood: Founder at Cora
Woman I Admire: Michelle Obama
Go-to Outfit: Black leggings, slouchy sweater, Madewell booties, big bangles
Can’t Live Without Product: Rose Water
Cocktail of Choice: French 75
Travel Destination You’re Dreaming of: South Africa
Current Craving: All things home decor
Best Advice: Being yourself is the role of a lifetime.
Favorite Quote: “If your dreams don’t scare you, they’re not big enough.”
De-Stress Technique: Yoga, a Hot Bath, a walk in the woods
Favorite Track On Your Current Playlist: Only If for a Night – Florence and the Machine
WHAT ARE THE THREE WORDS THAT BEST CAPTURE YOU?
Fierce, kind, wild.
WHAT GETS YOU OUT OF BED IN THE MORNING?
Sheer will! And coffee. And the chance to have an amazing day. I am not a morning person!
IN YOUR WORDS, WHAT IS CORA AND WHAT IS ITS MISSION?
Cora is a modern method for managing your period.
Cora brings sophisticated and 100% premium organic tampons and lifestyle accessories to the modern, smart, and stylish woman (product shot below) while providing menstrual products to girls in India for every Cora supply purchased, so they can stay in school during their periods.
Our vision is to change the experience of womanhood, starting with the way we experience periods.
WHAT WAS THE MOMENT YOU KNEW YOU HAD TO CREATE CORA?
I was in Kenya, and I met a girl who told me that she and her friends stayed home during their periods because they couldn’t afford menstrual products.
WHAT PARTS OF YOURSELF ARE REFLECTED IN THE SOUL OF THE COMPANY?
The commitment to helping women and girls in need. That piece comes from the deepest part of my heart. There wouldn’t be a Cora if I hadn’t met that girl and felt a connection with her a responsibility to help.
WHAT WAS YOUR BIGGEST DOUBT BEFORE STARTING CORA?
That I wasn’t qualified to start a company.
WHAT MAKES CORA DIFFERENT FROM OTHER TAMPON COMPANIES?
Everything. Cora considers every aspect of the period management experience and its pain points and solves them in its offering–from the tampon (organic cotton in a compact BPA-free applicator), to the way women store their tampons at home (Cora’s Little Black Box) to the way women carry them throughout their day at the office/the yoga studio/the bar (Cora’s Little Black Clutch), to the way they sound when a woman is opening them in the bathroom stall (soft and silent wrappers). These are included in every subscription, because we believe this is how period management should be treated–as integral to women’s lives instead of an afterthought.
We’ve created an experience so different that we hear our customers say we’ve changed their attitudes about their periods, because with Cora it’s no longer stressful or embarrassing for them. Whereas their old brand made them feel like a 12-year old girl, using Cora feels grown-up and sexy and in line with who they are as women–smart, health conscious, and sophisticated.
HOW DOES CORA HELP WOMEN FEEL MORE FEARLESS?
With Cora, no woman has to fear that the product she’s putting into her body might be harmful to her health. She doesn’t have to fear using an organic product that doesn’t actually work. She doesn’t have to fear carrying a bright pink designed-for-a-12-year-old tampon in her hand while she walks to the bathroom at work. She doesn’t have to fear that she won’t have what she needs, when she needs it.
WHERE CAN THE CORA COMMUNITY CONNECT WITH CORA AND GET SOME FOR THEMSELVES (E.G. WEBSITE, SOCIAL HANDLES, ETC.)?