Female Founders Series: The Little Bra Company

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What are the three words that best capture you? Curious, Creative, Driven

What gets you out of bed in the morning? My 2-year-old daughter.

In your words, what is The Little Bra Company and what is its mission? The Little Bra Company makes attractive lingerie that fits and flatters a smaller/petite body type. Our mission is to give women in this smaller size range a complete bra wardrobe that fits them better and makes them feel great from the inside out.

When was the moment you knew you had to create The Little Bra Company? I started The Little Bra Company because I couldn’t find any attractive bras that fit my smaller frame and chest. The bras that fit better looked like training bras, and the ones that were sexier did not fit quite right.

What was your biggest doubt before starting The Little Bra Company? Did I make the right decision to leave a job I loved? It was difficult to cut the “golden handcuffs” off at first, but it was the best decision I ever made.

What parts of yourself are reflected in the soul of the company? I name every bra after a friend or family member who has supported or inspired me on this journey. I could not have built this company without them, and therefore, I am grateful every day for this opportunity to make and share a product that I am proud of.

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About your collection

Why should women wear your lingerie (or who should wear your lingerie)?

 I believe just like full-figured or larger-chested women deserve a better-fitting bra, so do the smaller breasted women. Bras are one of the first things a woman puts on her body in the day, and most likely no matter what size she is, she wears a bra every day. It is one of the most emotional garments in a women’s wardrobe, so she should feel good about it, and most importantly, feel good in it. A misconception about bras for smaller-chested women is that they don’t need to have any support. On the contrary, I believe that bras for our smaller body type need to have support in the right places in order for the bras to stay in place and to create a little curve when wanted.

What do you want women to feel when they wear your lingerie?

I want them to feel uplifted (in all senses of the word).

Describe the woman you have in mind when you design a collection.

I pay attention to customer  feedback and my customers inspire each new collection. Petite women have been underserved in the intimate apparel market for so many years, so I think it is important to pay attention to their needs and wants. The petite shopper is savvy, creative and vocal. She hunts for the right fit and when she finds it, she is very loyal.

What body types best fit with your collections (tops and bottoms)?

While most bra companies scale down based on a larger average body type, The Little Bra Company, scales based on a petite body type. (Note: The petite customer in the intimate apparel world is not necessarily just 5’4″ and under. We have taller customers who happen to have a smaller band and/or cup size.) Therefore, when designing bras for The Little Bra Company, we size based on a petite body type. Just like a petite pant may fit a petite customer better, our bras fit a smaller-framed, smaller-chested customer better.

What makes The Little Bra Company different from other lingerie companies?

We design our bras specifically for a smaller body type, and spend time to understand her fit and style needs. We don’t just scale from an average size range. We take into consideration her specific proportions to make a bra that fits and flatters.

 

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Simple ways to care for your underwear

Love your monthly Underclub underwear delivery, but looking to take care of your new precious pieces? Here are some tips for taking care of your lingerie:

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Where to store it?

Keep your underwear on a separate drawer away from other clothing. Make sure to set silk paper or a soft fabric at the bottom of the drawer to prevent wood from pulling on your lace.

How to wash it?

  • Hand wash underwear whenever as possible. Given that we are all busy boss women and don’t always have time to be hand washing, invest on a lingerie bag (we say invest, but these are not pricey at all). This helps keep your lingerie protected and gives them a more gentle cleaning. You can use this same bag for bras and nightgowns.
  • If you are tossing your underwear on the washing machine, DEFINITELY DON’T throw them on the dryer afterwards. Air dry them for sure. They are small pieces so the air drying process won’t take long at all.
  • When washing, use cold water and never use bleach to whiten your white underwear. Try washing powder with whitening instead.
  • Don’t use fabric softeners. Those work for regular clothes, but they are proven to be too harsh on lingerie and can ruin lace.
  • Always read care labels and avoid dry cleaning.

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Extra Extra care tips:

– If you want to go the extra mile, you can also try this! To keep the color of your underwear longer, after you wash for the first time, soak it in white vinegar for about 10 minutes, then rinse again.
Feel need new underwear ASAP? Checkout our lingerie shop here: https://shop.underclub.co/theshop

Female Founder Series: Miel’s Valeria & Camila Velandia

Valeria & Camila VelandiaNeighborhood and City- Montreal, Quebec - CANADA Co-founder @ mielsistersFullSizeRender (1) (1)

Woman we admire- Our greatest source of pride and inspiration has always been our mother, Beatriz, who is a sociology professor living here in Montreal. It_s because of her that we are

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  • What are the three words that best capture you? Loyal, kindness, aspiration. 
  • What gets you out of bed in the morning?  Coffee. We’re not fans of early mornings.
  • In your words, what is Miel and what is its mission? Miel® is our dream come true to make the most comfortable, freshest and cutest underwear any woman can (and must) own.
  • When was the moment you knew you had to create Miel? I once had to change my bra and panties 4 times in a single day: first, to get groceries, then for work, then for the gym and, finally, for a late-night bite with friends! As sisters, we experienced the same frustration about not finding versatile and stylish underwear. This is when we started dreaming about day-to-day lingerie that could take us from one activity to the next without having to think or worry about our underwear!
  • What was your biggest doubt before starting Miel? The biggest doubt and challenge is building awareness and helping dispel misinformation in the beauty industry that in order to be sexy, a woman needs to be uncomfortable. Once women try our products, the rest is effortless.
  • What parts of yourself are reflected in the soul of the company? The versatility of our products really reminds me of the many different hats I wear during the day, from super mom to working gal, without forgetting best friend and wife!

 

IMG_0230What makes your collection and / or company unique? 

At miel®, our focus is always on innovation and engineering the world’s best underwear. We have spent years perfecting the cuts, fabric blends, look and feel, support, colors, and finishes of our pieces. What makes our underwear so special is that we make sure to use the best fabrics (microfiber, spandex and cotton) in different parts of our pieces to ensure comfort and most flattering fit. Our fabrics are protected with Guardin™, which is a plant-based built-in antimicrobial protection against stains and odors. Miel® also integrates seamless and flat-seam compression in different areas of each garment where stretch and support are needed. Last but not least, every season, our collection includes new bursts of color reflecting what’s happening in fashion and on the street.

Why should women wear your lingerie?

In this day and age, women want to look stylish and feel comfortable no matter what they are doing and where they are doing it. Thanks to new fabrics, finishes and knitting technologies, we have developed a product suitable for all environments, so that a woman doesn’t need to change three times a day. Our brand was developed to support her daily activities at home, in the office, at the gym and out on the town. Our underwear works just as much for a yoga class as it does under a little black dress.

The miel® customer leads a busy active lifestyle, which requires practicality and stress-busting solutions for everyday life.

What do you want women to feel when they wear your lingerie?

We want women to feel that our pieces don’t just fit but also complement their lifestyle. For us, the fit is a celebration of a woman’s body. Our pieces move the way she moves. On top of this, we hope that the comfort and aesthetics of miel® designs provide a sensation of calm and relaxation. Amidst our busy days, we all need to score a bit of serenity!

Describe the woman you have in mind when you design a collection.

Our customer is the quintessential healthy modern woman. She works, plays, travels and embodies the essence of a well-balanced active life. 

What body types best fit with your collections ?

Our lingerie has been designed to fit all types of body shapes; apple, pear, hourglass & rectangle. Our beautiful basics come from our knowledge of form and function, to which we added a bit of sex appeal owing to our Latin heritage. The miel® product line features 4-way stretch technology that makes our pieces to look streamlined against the body whether you are wearing clothes or not.

How does an idea make it to production?

As much as possible, we prefer to meet our suppliers face to face so that we can touch and feel new fabrics or packaging. Our products are made here in Montreal, Canada, allowing us to work closer with our factories and ensure that the quality meets our exacting standards. It’s hard but rewarding work! We obsess over details and are constantly making minor improvements to our products, which is why it’s so important to be close to the manufacturing process.

 

5 Ways to Wear High-Waisted Underwear

High-waisted underwear is the hottest underwear trend everyone needs to try. Whether you love it or hate it (ahem, or if you just don’t love it yet), this trend is here to stay. If you’re ready to embrace the trend but have no idea how to make this trend fully functional, we are here to show you how!

The top 5 outfits to complement high-waisted underwear:

1. Pair with high-waisted jeans

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2. Slip on underneath form-fitting dresses to avoid visible panty lines

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3. Rock as the highlight of your outfit underneath anything sheer

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4. Pair with summer days and high-waisted shorts

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5. Wear as shape-wear under your workout leggings (or as them!)

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Feeling inspired? Try out this underwear trend and more- join Underclub today to receive your curated monthly underwear delivery, and discover new designers and styles!

The Lingerie Every Bride-to-Be Needs

Whether you’re looking for bachelorette gifts to line the lingerie twine, or to shower the bride-to-be with wedding lingerie, our newest gift set has you covered.

Let her know you’ve got her back(side) with the Underclub Bride-to-Be Gift that includes six selections of luxurious underwear for every special occasion ahead. Each pair comes individually gift wrapped with a hint for her to open when she needs…

1. Congratulations! 

Every bride-to-be needs a pair of wedding white to kick off the celebrations.

2. Something Nude

To pair with something light or something tight, this nude pair will have her (discreetly) covered when underwear lines are best left unseen.

3. Something “Girly”

This smoldering pair will give her that Feyoncé feeling to start girls’ night out feeling extra bootylicious.

4. Something Blue

A twist on the traditional lucky blue charm.

5. Something Sexy

Help her celebrate the nights after “I do” in a bodysuit guaranteed to bring out the “OOH’s!”

6. Something Fun

Reward all her wedding planning, moving, and shaking with a pair as beautiful and relaxing as her honeymoon plans.

GIFT THE SET

$179

The six pieces will be delivered in one order, with each pair gift wrapped individually in white bridal gift box (6 boxes total). Each box has a labeled description for the Bride-to-Be to open when she needs “Something Blue,” “Something Nude,” etc. The nude selection comes in your choice of light nude, dark nude or mocha.

 

Oh Baby! The 5 Pairs Every Woman Needs During Pregnancy

Our specialty is finding the best underwear for every woman’s shape and size, and that includes our moms-to-be! The differences may seem nuanced, but ask any pregnant woman who will vouch for the fact that all your senses are heightened and every comfort matters during this special time.

Here are our 5 tips for the best underwear during pregnancy:

1. Forgiving elastic

Your belly will grow. And grow. And grow… Seek pairs with stretchy elastic waist bands to avoid unnecessary pressure and discomfort.

2. Soft materials

Sensitive skin during pregnancy is common because of increased hormone levels and because your skin stretches as your baby grows. Underwear made from natural fibers can reduce skin irritation around the bump, hips, thighs and butt.

3. Moisture wicking

When you’re pregnant, your body produces extra estrogen and progesterone which triggers heavier discharge. Look for breathable materials like cotton (especially for the gusset), or pairs made specifically with moisture wicking fabrics to help keep you comfortable.

4. Pad-compatible

Sometimes moisture wicking will not be enough, especially postpartum. Bikinis are your best option so that pad wings have just enough material to wrap around and stay in place.

5. Low-rise fit

Styles that sit below the bump and don’t put pressure on the belly. This style is particularly great for post C-section recovery.

… And a bonus tip: Pairs as sexy as you want!

Just because you’re pregnant doesn’t mean you have to seek boring, functional pairs. Several studies show your pregnancy glow and increased hormones can amp up your sex life. ProTip: Cosabella’s classic Never Say Never thong comes in a maternity style with stretch lace and cotton gusset.

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Want help picking out the best pairs? You can now purchase our “Oh Baby!” maternity bundles or request maternity pairs in our Signature Subscription and Gift Subscriptions.

SHOP MATERNITY |SUBSCRIBE OR GIFT

10 Commandments for your underwear

There is no room in your life for settling, hoarding, or self-neglect, so why accept the unacceptable when it comes to your most intimate choices? The Underclub Team wrote these Ten Commandments of Underwear to help guide you towards greater self-confidence, and most importantly: alignment with your highest, sexiest self.

1. You shall value no other opinions higher than your own for your underwear selection

Your S.O. may love lace thongs and your sister might swear by boyshorts, but when it comes to your underwear, it’s your choice and yours alone. Hold your opinion about your underwear in the highest.

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2. You shall never worship just one underwear brand

We all have our go-to brands, but spice it up a little by trying out some new ones. You’ll find a variety of gorgeous styles to grace the altar that is your underwear drawer.

3. You shall not complain in vain about underwear that doesn’t fit. You shall fix it.

Just like clothing brands, not all underwear brands use the same size models- that means a “small” in one brand may be a “medium” in another. Don’t squeeze yourself into something too small or tight because of inconsistent vanity labels (Pro Tip: European brands generally run smaller).

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4. You shall not wear underwear that looks like a crime scene

It’s tempting to keep the underwear with the unfortunate period stain – just in case. Don’t do it.  We can’t guarantee new underwear will cure PMS, but ill-fitting or bad underwear can definitely make your mood worse.

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5. Honor your mother and her request for clean underwear

That advice your mom gave you about always wearing clean underwear is sage. In the worst case you get hit by a bus… or find yourself at the center of an #undervention.

6. Remember laundry day, keep it holy

Never wear dirty underwear on the Sabbath…or Monday, or Tuesday, or Wednesday, or Thursday… or any day for that matter. Make sure you have enough good pairs that you won’t run out before laundry day.

7. You shall not commit commando…without knowing your other options

Going commando is freeing for some and a bacterial nightmare for others. Don’t worry, we have a solution for that: seamless underwear. You get the look of commando, without any of the worry.

8. You shall not steal glances in the locker room, hoping that no one notices your tattered underwear

There’s never a good time to wear underwear that you’re embarrassed about, not even for a sweaty workout. Do yourself a favor and commit to only wearing underwear that makes you feel like the boss you are.

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9. You shall not bear false witness against your neighbor about your new underwear habits

You’re not the only woman hoarding underwear she bought 10 years ago- you just don’t talk about it… yet. Let your girlfriends know that they deserve an underwear upgrade. There’s a club for that.

10. You shall not covet underwear ads, you shall invest in owning new pairs

Join Underclub and you can start building your own stash of covetable underwear. You’ll never have to break an underwear commandment again.

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Which commandment are you guilty of breaking? Atone with an Underclub membership today and JOIN THE CLUB