Female Founder Series: Miel’s Valeria & Camila Velandia

Valeria & Camila VelandiaNeighborhood and City- Montreal, Quebec - CANADA Co-founder @ mielsistersFullSizeRender (1) (1)

Woman we admire- Our greatest source of pride and inspiration has always been our mother, Beatriz, who is a sociology professor living here in Montreal. It_s because of her that we are

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  • What are the three words that best capture you? Loyal, kindness, aspiration. 
  • What gets you out of bed in the morning?  Coffee. We’re not fans of early mornings.
  • In your words, what is Miel and what is its mission? Miel® is our dream come true to make the most comfortable, freshest and cutest underwear any woman can (and must) own.
  • When was the moment you knew you had to create Miel? I once had to change my bra and panties 4 times in a single day: first, to get groceries, then for work, then for the gym and, finally, for a late-night bite with friends! As sisters, we experienced the same frustration about not finding versatile and stylish underwear. This is when we started dreaming about day-to-day lingerie that could take us from one activity to the next without having to think or worry about our underwear!
  • What was your biggest doubt before starting Miel? The biggest doubt and challenge is building awareness and helping dispel misinformation in the beauty industry that in order to be sexy, a woman needs to be uncomfortable. Once women try our products, the rest is effortless.
  • What parts of yourself are reflected in the soul of the company? The versatility of our products really reminds me of the many different hats I wear during the day, from super mom to working gal, without forgetting best friend and wife!


IMG_0230What makes your collection and / or company unique? 

At miel®, our focus is always on innovation and engineering the world’s best underwear. We have spent years perfecting the cuts, fabric blends, look and feel, support, colors, and finishes of our pieces. What makes our underwear so special is that we make sure to use the best fabrics (microfiber, spandex and cotton) in different parts of our pieces to ensure comfort and most flattering fit. Our fabrics are protected with Guardin™, which is a plant-based built-in antimicrobial protection against stains and odors. Miel® also integrates seamless and flat-seam compression in different areas of each garment where stretch and support are needed. Last but not least, every season, our collection includes new bursts of color reflecting what’s happening in fashion and on the street.

Why should women wear your lingerie?

In this day and age, women want to look stylish and feel comfortable no matter what they are doing and where they are doing it. Thanks to new fabrics, finishes and knitting technologies, we have developed a product suitable for all environments, so that a woman doesn’t need to change three times a day. Our brand was developed to support her daily activities at home, in the office, at the gym and out on the town. Our underwear works just as much for a yoga class as it does under a little black dress.

The miel® customer leads a busy active lifestyle, which requires practicality and stress-busting solutions for everyday life.

What do you want women to feel when they wear your lingerie?

We want women to feel that our pieces don’t just fit but also complement their lifestyle. For us, the fit is a celebration of a woman’s body. Our pieces move the way she moves. On top of this, we hope that the comfort and aesthetics of miel® designs provide a sensation of calm and relaxation. Amidst our busy days, we all need to score a bit of serenity!

Describe the woman you have in mind when you design a collection.

Our customer is the quintessential healthy modern woman. She works, plays, travels and embodies the essence of a well-balanced active life. 

What body types best fit with your collections ?

Our lingerie has been designed to fit all types of body shapes; apple, pear, hourglass & rectangle. Our beautiful basics come from our knowledge of form and function, to which we added a bit of sex appeal owing to our Latin heritage. The miel® product line features 4-way stretch technology that makes our pieces to look streamlined against the body whether you are wearing clothes or not.

How does an idea make it to production?

As much as possible, we prefer to meet our suppliers face to face so that we can touch and feel new fabrics or packaging. Our products are made here in Montreal, Canada, allowing us to work closer with our factories and ensure that the quality meets our exacting standards. It’s hard but rewarding work! We obsess over details and are constantly making minor improvements to our products, which is why it’s so important to be close to the manufacturing process.


5 Ways to Wear High-Waisted Underwear

High-waisted underwear is the hottest underwear trend everyone needs to try. Whether you love it or hate it (ahem, or if you just don’t love it yet), this trend is here to stay. If you’re ready to embrace the trend but have no idea how to make this trend fully functional, we are here to show you how!

The top 5 outfits to complement high-waisted underwear:

1. Pair with high-waisted jeans

High Waisted- Jeans.png

2. Slip on underneath form-fitting dresses to avoid visible panty lines

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3. Rock as the highlight of your outfit underneath anything sheer

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4. Pair with summer days and high-waisted shorts

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5. Wear as shape-wear under your workout leggings (or as them!)

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Feeling inspired? Try out this underwear trend and more- join Underclub today to receive your curated monthly underwear delivery, and discover new designers and styles!

The Lingerie Every Bride-to-Be Needs

Whether you’re looking for bachelorette gifts to line the lingerie twine, or to shower the bride-to-be with wedding lingerie, our newest gift set has you covered.

Let her know you’ve got her back(side) with the Underclub Bride-to-Be Gift that includes six selections of luxurious underwear for every special occasion ahead. Each pair comes individually gift wrapped with a hint for her to open when she needs…

1. Congratulations! 

Every bride-to-be needs a pair of wedding white to kick off the celebrations.

2. Something Nude

To pair with something light or something tight, this nude pair will have her (discreetly) covered when underwear lines are best left unseen.

3. Something “Girly”

This smoldering pair will give her that Feyoncé feeling to start girls’ night out feeling extra bootylicious.

4. Something Blue

A twist on the traditional lucky blue charm.

5. Something Sexy

Help her celebrate the nights after “I do” in a bodysuit guaranteed to bring out the “OOH’s!”

6. Something Fun

Reward all her wedding planning, moving, and shaking with a pair as beautiful and relaxing as her honeymoon plans.



The six pieces will be delivered in one order, with each pair gift wrapped individually in white bridal gift box (6 boxes total). Each box has a labeled description for the Bride-to-Be to open when she needs “Something Blue,” “Something Nude,” etc. The nude selection comes in your choice of light nude, dark nude or mocha.


Oh Baby! The 5 Pairs Every Woman Needs During Pregnancy

Our specialty is finding the best underwear for every woman’s shape and size, and that includes our moms-to-be! The differences may seem nuanced, but ask any pregnant woman who will vouch for the fact that all your senses are heightened and every comfort matters during this special time.

Here are our 5 tips for the best underwear during pregnancy:

1. Forgiving elastic

Your belly will grow. And grow. And grow… Seek pairs with stretchy elastic waist bands to avoid unnecessary pressure and discomfort.

2. Soft materials

Sensitive skin during pregnancy is common because of increased hormone levels and because your skin stretches as your baby grows. Underwear made from natural fibers can reduce skin irritation around the bump, hips, thighs and butt.

3. Moisture wicking

When you’re pregnant, your body produces extra estrogen and progesterone which triggers heavier discharge. Look for breathable materials like cotton (especially for the gusset), or pairs made specifically with moisture wicking fabrics to help keep you comfortable.

4. Pad-compatible

Sometimes moisture wicking will not be enough, especially postpartum. Bikinis are your best option so that pad wings have just enough material to wrap around and stay in place.

5. Low-rise fit

Styles that sit below the bump and don’t put pressure on the belly. This style is particularly great for post C-section recovery.

… And a bonus tip: Pairs as sexy as you want!

Just because you’re pregnant doesn’t mean you have to seek boring, functional pairs. Several studies show your pregnancy glow and increased hormones can amp up your sex life. ProTip: Cosabella’s classic Never Say Never thong comes in a maternity style with stretch lace and cotton gusset.


Want help picking out the best pairs? You can now purchase our “Oh Baby!” maternity bundles or request maternity pairs in our Signature Subscription and Gift Subscriptions.


10 Commandments for your underwear

There is no room in your life for settling, hoarding, or self-neglect, so why accept the unacceptable when it comes to your most intimate choices? The Underclub Team wrote these Ten Commandments of Underwear to help guide you towards greater self-confidence, and most importantly: alignment with your highest, sexiest self.

1. You shall value no other opinions higher than your own for your underwear selection

Your S.O. may love lace thongs and your sister might swear by boyshorts, but when it comes to your underwear, it’s your choice and yours alone. Hold your opinion about your underwear in the highest.

loryn brantz underwear

Loryn Brantz

2. You shall never worship just one underwear brand

We all have our go-to brands, but spice it up a little by trying out some new ones. You’ll find a variety of gorgeous styles to grace the altar that is your underwear drawer.

3. You shall not complain in vain about underwear that doesn’t fit. You shall fix it.

Just like clothing brands, not all underwear brands use the same size models- that means a “small” in one brand may be a “medium” in another. Don’t squeeze yourself into something too small or tight because of inconsistent vanity labels (Pro Tip: European brands generally run smaller).

vanitysizingIllustration by Jenna Josepher for Racked.

4. You shall not wear underwear that looks like a crime scene

It’s tempting to keep the underwear with the unfortunate period stain – just in case. Don’t do it.  We can’t guarantee new underwear will cure PMS, but ill-fitting or bad underwear can definitely make your mood worse.


5. Honor your mother and her request for clean underwear

That advice your mom gave you about always wearing clean underwear is sage. In the worst case you get hit by a bus… or find yourself at the center of an #undervention.

6. Remember laundry day, keep it holy

Never wear dirty underwear on the Sabbath…or Monday, or Tuesday, or Wednesday, or Thursday… or any day for that matter. Make sure you have enough good pairs that you won’t run out before laundry day.

7. You shall not commit commando…without knowing your other options

Going commando is freeing for some and a bacterial nightmare for others. Don’t worry, we have a solution for that: seamless underwear. You get the look of commando, without any of the worry.

8. You shall not steal glances in the locker room, hoping that no one notices your tattered underwear

There’s never a good time to wear underwear that you’re embarrassed about, not even for a sweaty workout. Do yourself a favor and commit to only wearing underwear that makes you feel like the boss you are.

loryn brantz underwear2Loryn Brantz

9. You shall not bear false witness against your neighbor about your new underwear habits

You’re not the only woman hoarding underwear she bought 10 years ago- you just don’t talk about it… yet. Let your girlfriends know that they deserve an underwear upgrade. There’s a club for that.

10. You shall not covet underwear ads, you shall invest in owning new pairs

Join Underclub and you can start building your own stash of covetable underwear. You’ll never have to break an underwear commandment again.


Which commandment are you guilty of breaking? Atone with an Underclub membership today and JOIN THE CLUB

Katie’s Corner: All Hands on Brand

A non-creative’s take on navigating the creative branding process.

Originally posted on Medium. This is part of a 12 month series by Underclub founder, Katie Fritts

I’ve been quiet the last several weeks because we had all hands on deck to launch our OFFICIAL UNDERCLUB BRANDING!

Untitled designUnderclub: Join the club that’s all about U.

A few months ago I received an incredible opportunity to work with the President of Berlin Cameron and her creative team for a holistic development of our brand for the first. time. ever. For those of you who know me, my background better lends itself to tackling financial and operational challenges, and Underclub’s very first logo looked like this:

Screen Shot 2017-03-27 at 11.19.22 PM.pngUnderclub’s first logo designed by yours truly in PowerPoint.

Working with Berlin Cameron throughout the full creative and branding journey was incredible. I got to flex new decision-making muscles that didn’t involve excel formulas and I learned to trust my gut more with big decisions.

Here are my 5 takeaways from the branding experience:

1. The creative process is surprisingly linear:

The first step was picking a logo, and then each design decision informed the next. I imagined we’d consider the logo and the font and the colors all at once as interchangeable pieces, but it was more like building a physical structure where you establish your foundation and build up from there.

Screen Shot 2017-03-31 at 2.40.23 PMThe very first round of logos.

2. Stories are powerful

The new branding helped me clarify our story of the Underwomen. I feel a new kind of confidence making business decisions that build upon what we stand for and our personality- not only with questions around design and marketing, but also how we structure partnerships and allocate our merchandising buys.

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3. Trust your gut

I rely on math for 100% of my decisions and constantly feared that I would feel the wrong feelings when it came to making design decisions. At first I would wait a few hours after every meeting to give any indication of feedback, but eventually came around to trusting (and speaking) my gut reaction to colors I had an immediate connection with or images that didn’t do it for me.

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4. Creative execution is calculated:

As we progressed with the design process, I delighted in seeing numerical guidelines to make our designs look good across every customer interaction with our brand (site, packaging, email and social media)- like our text tracking (how far the letters are spaced) and the exact hue of #UnderBlue.

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5. It takes a village

To bring the brand work to life, we scouted a photographer and model, re-sourced packaging vendors, and implemented, tested and optimized the website. Pulling together these components moved at 100x the speed compared to when we didn’t have our branding under wraps.

IMG_2658Our amazing photographer and model, JT and Emily.

I am beyond excited about sharing the Underclub brand with everyone after all this hard work. Want to watch our brand in action? Here’s how:

Thank you SO MUCH to the Berlin Cameron team and everyone who has helped get us to where we are today. If your startup or company is interested in working with badass creatives, please reach out and I can put you in touch with the phenomenal team at Berlin Cameron.

Katie’s Corner: You can do it, put your as…pirations into it

Originally posted on Medium. This is part of a 12 month series where Underclub founder, Katie Fritts will be giving a more personal look into the company, our mission, and her story as a female founder.

So many “but(t)s”

I absolutely love hearing from members about how our deliveries make them feel: “I know this sounds silly but getting the monthly surprise feels empowering” or “It feels kind of selfish but it just makes me feel so happy.” After pouring through feedback, I noticed something interesting: by ordering luxury underwear, women were doing something that made themselves happy but also feeling guilty about doing something kind and empowering for themselves. This left me feeling perplexed, frustrated and almost sad. It got me thinking about why is it that when we do something that’s supposed to make us feel good about ourselves, we end up feeling embarrassed or guilty instead. It’s because there’s some part of us that’s telling ourselves we don’t deserve it.

My wish is for every woman to know her self-worth, and to recognize when she isn’t giving herself the credit she deserves. By no means am I saying that if you don’t buy designer underwear, then you don’t love yourself. Our service is one way to show yourself self-love; one way to feel good about yourself. Investing in beautiful underwear can make you feel confident, and confidence is empowering. Just like prepping for a big meeting with a relaxing manicure, or sweating out a stressful day with a SoulCycle class. For me, getting dressed in the morning with intention is “what I do” for myself.

But(t) why Underclub?

The same sentiment in these members’ reviews, that sense of wanting but not deserving, was how I felt before starting Underclub. I’ve always had a passion for building and creating, and I felt painfully trapped in corporate jobs where creativity was not valued. So I broke free from the corporate world to go to business school and change careers… but after two years and $100K+ worth of schooling, networking and interning, I wasn’t sure I had “earned the right” to start a company yet. My inner critic was telling me that if I didn’t have a startup plan that was perfect, then people would judge my decision (and me) as silly or stupid.

I remember the exact moment when a family friend gave me the kick in the butt I needed to start Underclub. When I told him my goal was to start my own company but that first I needed to get more startup experience, he ignored all my requests for startup intros. Instead he advised me to go to the desert and do drugs until I came back with an idea to start a company, and that’s how Underclub began! Just kidding. After 30 minutes of me trying to get startup leads out of him and him suggesting ways to free my inner creative, I told him my idea to fix the terrible experience of buying new underwear, he said, “It’s not a stupid idea, you should do it.”

I knew my idea wasn’t stupid- that wasn’t the problem. The problem was that I thought my idea had to be 100% perfect for me to consider it worthy at all. Fun fact: Men apply to jobs if they think they meet 60% of the qualifications whereas women only apply to jobs if they know they meet 100% of the qualifications.

Most women (myself included) have passed up opportunities or haven’t taken risks because of that inner critic telling us that we don’t deserve something, that we aren’t ready, or that we aren’t good enough yet. For me, that critic feels like guilt, embarrassment or shame. But here’s the thing- whether it’s asking for the job promotion, telling an overbearing friend “no,” or buying yourself really nice underwear, if it’s coming from a good place on the inside, it’s worth doing. We need to make a more conscious choice to invest in ourselves and to quiet that critical voice.

Which brings me to my biggest mission: Underclub represents my desire to build a female-founded and female-focused community that empowers strong, confident women. We’re starting with delivering, joy, comfort and confidence in the form of luxury underwear, because starting your day out with great underwear feels phenomenal. We have literally got your back.